What is Private Labeling?

Q.  I’ve heard the term Private Label a lot lately.  What is Private Labeling? 

Simply put, Private label products are products manufactured by one company and offered under another company's brand.  Our stuff, your brand. 

At Best Brand Bottlers, we have 32 products available, some in restaurant or food service sizes, that we manufacture.  These are tried and true gourmet recipes that we’ve formulated, manufactured  and currently offer to restaurants, country clubs, charities and churches, and corporations.

In essence you have the ability to offer these products under your brand name.  You can offer a product without having to go through the process of getting that product approved through your state and the federal government, because we’ve already done that.

According to Wikipedia, these are the advantages to utilize private label brands:

1. Control over pricing of the product/service,
2. Put forth own ideas on marketing plans,
3. Create personalized image which in turn leads to higher customer loyalty,
4. Higher control on production, marketing, distribution and profits,
5. Give their own inputs, additional materials, logos, tag lines, etc.
6. Customer's changing preference - drive towards private label products.

Retailers, restaurants and businesses of varying size can rely on Best Brand Bottlers, Inc. to provide superior private label services in our new, modern manufacturing facility.